Common mistakes in Jewelry Product Photography
Jewelry product photography has its own set of rules and challenges. Products are delicate, crafty and reflective and can be difficult to shoot. However, you can get rid of these challenges easily with slight planning.
Here are few common mistakes/errors, you should avoid when photographing jewelry.
Product should be well prepared before you plan for shooting. Your jewelry should be clean and well polished. Details invisible to your naked eye will be revealed when photographed. So clean your jewelry every time you touch it before shooting.
Consistency is the key in product photography especially when it is done for e commerce. Variations in product images in a series of images distract your customer and you may lose your credibility among customers. Make sure you can resume shooting on another day without any obvious changes.
Complex or cluttered backgrounds are not recommended for product photography as they can shift the focus from the product. A plain white or light colored background keeps the focus where it should be i.e. on your product. White backdrops are cheap and can be created easily. You can use seamless white paper and even photograph white products on white backgrounds.
This is again a common mistake as props mean distraction. You may think your jewelry will look great when shoot with a model or a mannequin. But the reality is, most props draw focus away from your product. Props come in the view of the product and hinder the full view of the product. Props, models, mannequins and interesting locations in shots are suggested for editorial shoots for brand promotion. Editorials are meant for magazines and banners in emails not for product category pages. Most props cause inconsistency and distraction.
Gemstones and metal pose a technical challenge for jewelry product photographers. It’s quite tricky to shoot highly reflective objects without any reflection. Follow a simple procedure here. Place your product/jewelry on a hard surface, like a table, and position one big studio light on each side. Diffuse both the lights with umbrellas. Drop and sweep seamless white paper behind and underneath the product to the bottom of your camera. This will block reflections from the foreground. Now position your lights above your product to either side.
Handholding your camera results in camera shake and results in blurred image. So using a tripod is must. When your camera is held steady by a tripod, you can use ideal aperture and ISO settings. Mark your tripod spot and continue with your same setup even when shooting on different days.
Soft focus is a big No-No in jewelry photography. It may look artsy in other genres but not advised for jewelry photography as it focuses on only one part of the product. Your customer wants to see each and every detail. So go for high aperture, full focus photography which creates a sharp image that your customers can believe.
Inaccurate White Balance
Make sure your white balance is set precisely so that you capture your jewelry with the colors you intended. With inaccurate white balance your image will not look same as it is actually.
Too Few Images
It’s highly disappointing for a customer to find very few images in the category page when he/she intends to see the product from different angles. Build credibility by showcasing every little aspect of your jewelry. We have written earlier also in one of our blogs that more images lead to more sales, so take images from maximum possible angles.