In today’s time, many designers consider themselves to be on the top of the fashion game. But, you are not a true fashionista or designer, until and unless you are familiar with its vocabulary and jargon. The fashion industry is diverse. If you are already a veteran or expert in this fashion photography industry, then you must be well versed in its terminology. But if you are not! Then you must get your hands on it ASAP! So, that you use the words at an appropriate place while speaking with your client or on any occasions. In this piece, we elaborate to you, about the difference between Lookbook photography and a Campaign photo shoot.
The lookbook is a set of photographs, compiled together to give a precise idea about the latest fashion trends. It elaborates on the vogue of styles hit in the market. Moreover, a glimpse of clothes that will excite the viewer to take a fashion cue from it. Thus, it also helps in catching up a fashion trend to make it go viral.
Lookbooks are designed with a complete style manual. It gives an idea and a fashion hint that everyone needs, on how to stylize your clothes with different accessories and attires. Moreover, with each season, the style of clothes gets changed and upgraded. In that case, you just need to catch up with a Lookbook, to be updated and to keep your fashion sense on point.
If you have on your mind a dress to wear for a casual outing. But confused how to club it with, jewelry or shoes? Then, a lookbook is an ever-ready designer which you can refer anytime and anywhere. It contains a mix and match of almost every possible attire from the wardrobe. The lookbook is a complete guide for clothes and fabrics. It’s a collection of a series of photographs, which are specially picked by designers to get you a versatile look and also a fashion sense that you can always rely on. Also. A good lookbook photographer can always be a help for you to create attractive and eye catchy lookbooks.
Hope by now, you have an idea of what a Lookbook is and contains. And let’s tell about its counterpart- The Fashion Campaign!
A fashion campaign is just another word of the advertisement; it is designed to promote a brand and to give picturesque of a particular clothing collection. It provides a mood to your clothing style and also the brand. The way a picture is depicted, you can understand when and where this style will do best in. Moreover, through each picture, it carries a story that connects to the certain set of the target audience of the brand. You can say, a Campaign is the face of the brand, while lookbook details the range of products it offers in varied styles.
In a campaign shoot, it is essential to have a theme, to make the brand look quirky, attractive and amiable. Here, a picture is the words of the campaign, which depicts and says everything. Like the style, pattern/design, occasion, and a season where you can sport the look of this brand. It has to be portrayed in a way to attract the particular demographics set. The campaign also articulates and gives brief for the rest of the collection under this theme.
It is important for both, the Lookbook and a fashion campaign to create a vision about what your brand is all about. A fashion campaign can give a glimpse of it, while a lookbook provides the range of your brand. Think out of the box. Hire creative designers and best fashion photographers, who can ideate your concept to the bigger audience. Always, customize your apparels according to your target audience. Do the basic research about trends, what’s in the fashion, and then feature it with a unique theme to stand out.
Now you must be wondering that how do I get the best people for the job, then you need not panic at all, just open the browser in your cell phone or laptop, visit any search engine and just search for fashion photographer in or near your location. Suppose if you are from Delhi or gurgaon then you can straight away search for fashion photographer in delhi, best fashion photographer in Delhi, fashion photographer in gurgaon . Also, you can shoot lookbooks or campaigns both indoors and outdoor in case of outdoor shoot, searching for an outdoor fashion photographer might be of more help. That doesn't mean a photographer who shoots indoors only can't shoot outside his studio the only difference is that choosing someone of the same genre will always have an advantage.
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