For an e-commerce website, the price for apparel photography with models usually starts from Rs 350 and can range up to Rs. 1,500 on an average. This amount is allocated to about 100 items with one model. Our company is specialized in model shoots from India and across the globe. This is the standardized pricing of most of the e-commerce plans in terms of apparel photography. It may vary sometimes according to the budget portfolio assigned or the type of product you are shooting for.
Let's take a simple example, to bring forth a clear picture of it. One pair of regular jeans cost Rupees 1,500 minimum, and you spend Rupees 500 for just an individual shoot of it. For you, this entire exercise with spending just 500 bucks might not be costly but ponder on it for a second, and you will surely think to improvise your business strategy for better productivity.
With the correct business strategy, if you have 50 pairs of same denim then you will think to spend just Rs.10 per jeans. Note the variations in numbers and you will surely understand the concept.
Over time, with the development and growth of our website, this has led to a good SEO (search engine optimization) ranking of the company. In the process, from establishment to recognition of our e-commerce company, I have gained an innumerable amount of experiences to share with the startups just out in the market. I receive lots of calls from budding e-commerce startups, pertaining to apparel photography and mainly the budgeting aspect.
In the beginning, everyone is trying to figure out their way of how things actually work. First, they handle the photography stuff on their own; it's not that simple. Then they try for professional photography studio, for stand out picture qualities. This is the biggest problem, as in this process, they try to mimic, the styles of already established people, like Rohit Bal. This makes them lose their own identity, and eventually, they are just lost in the crowd of several startups.
I meet several types of clients in product photography, who have a demand for photographs with a complete resemblance to those of celebrity shoots. They try to match everything from their Makeup to hairstyle etc. These clients have just stylized their ideas and concepts, but don't exactly know, how it works! Then here you must clarify your platform and requirements precisely.
In this reference, the startups must make their e-commerce catalog, consisting of photographs and the kind of services your company offers in this field. The catalog just not gives a glimpse of the work you do but also helps to carve a niche of your company. It highlights your style, technique, area of expertise etc.
Irrespective of your work, many will still consider that you are charging extra. For say, Rupees 400 per stock keeping unit is a reasonable offer as it costs rupees 100, an image. On the other hand, if you take 4 passport photographs with different angles; it will cost you Rs.80/- per set. If you do some math, multiply it with four, it will cost you Rs. 320, that too with no modeling fees, no makeup, no assistant, no ironing/pressmen, no full frame DSLR of 3 lakh with backups, no chrome lights, no AC studio, no Photoshop for hours, etc.
Now, you have an idea, compare it with the proper e-commerce photography. It costs one image for Rs.100, which includes, different pose angles, international model, modeling agency commission, High-quality imaging, expensive equipment like camera, years of training, trained makeup artist. Moreover, on the backhand work, Image management, handling the clothes, ironing your 100 dresses, accuracy and color management etc.
Nowadays, startups keep one piece of one style, but this theory does not work anymore and cannot be fruitful for your company in many ways. Therefore, plan to change your strategy.