Digital Marketing in simple words is marketing online with the help of any of the digital devices such as a Mobile Phone, tablet, iphone, Laptop and many more. Digital marketing is just like a lifeline for all online businesses without which the survival is just not possible. Be it a well established Big brand or a small business start up every single of them needs to market their services and digital is one big platform where you have immense opportunities. Online marketing could be done in various ways such as marketing on various search engines like google, yahoo, Bing, Askme; marketing through Social media which includes Social media channels like Facebook marketing, Youtube, Instagram, Google plus, Stumble upon, Twitter, Reddit, etc. One can do different marketing activities like running PPC (Pay Per Click) campaigns, SEO (Search Engine Optimization) for organic traffic, Re-marketing ads, Display ads, Banner ads, E-mailer campaigns, via Blogs, Press Release, etc.