All you need to know about e commerce photography/ Branding Photoshoot of Shoes

We all are aware that good product photography can prove decisive in ensuring positive shopping experiences of your customers. Dull and poorly-lit product photographs will likely keep customers away, but if you add few necessary elements required in product photography then your product may start to sell itself. Product photography is the life of e commerce.
Every category of product photography has certain guidelines. In fashion photography, always ensure that you never lay a product flat. In jewelry photographs, the focus should be spot on. Footwear/ shoes photography also comes with its own defined set of rules and guidelines which we are going to discuss here.

• Never lay footwear flat: Laying footwear flat gives the impression of being lifeless. Such images don’t provide much information about your product and thus create barrier for customers in making purchase decision.

 

• Make sure that your shoes look its best and lively as if being worn by somebody. You can easily show the shape and design of your footwear by stuffing it with paper or just tying your shoe and hold it in air. Customer should feel like he/she is holding the product in his/her hand.

 

• Avoid cluttered backgrounds: Cluttered backgrounds create distractions and shift the focus from what you actually want customers to look at i.e. product. Keep things clean and simple to draw greatest attention to your footwear. In e commerce, your photograph means business. If it gets wrong your business gets wrong.

 

• Harsh light is a big NO-NO: Never use harsh light as it can highlight imperfections in the product. Harsh lighting that casts shadow is the worst type of lighting in e commerce photography. Instead use soft, even natural light.

 

• Avoid soft focus: Soft focus may look artsy in many genres but not recommended in product photography/ e commerce photography. Soft focus prevents customers from seeing all the details they want to see before making purchase decision.

 

• Provide many angles: One of the very common and biggest mistakes is displaying very less angles of the product. Customers want to see the product from all the possible angles. Think of a scenario when a customer visits a shop to buy a pair of shoes, he/she holds the shoes and examines it from 360 degrees. Same logic applies here at e commerce. Provide as many angles as possible to give real and smooth experience to the customer.

E commerce photography in Indian cities like Delhi, Noida, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad,  or other big metro cities is seen as very serious and important aspect of e commerce business. You can find good professional product photographers in these cities for sure.