To represent apparel online, two things play an important role, photography and the model. These two attributes combined together can give an exact impact of the clothing style and the occasion for which it suits the best. The live models play most of the part in any type of campaign photoshoot. They help to take forward the design of the outfits to the target audience. When shopping online, models help the users to envision how the cloth will actually look like when worn. Moreover, it also gives an idea of whether the outfit will suit their persona or not. In this blog, we bring to you some quick photography hacks to get the best professional looks from the model shoots.
Step 1: Pick a model
While selecting a model of a clothing brand, one should always consider the following points. First, the comfort zone matters in every aspect. The fashion photographer and the model must share a kind of repo that will help to take forward the work smoothly. Check on the timings with the model, apparel photography requires multiple shots. Hence the model should lock particular hours for the shoot. For fashion photographers in Delhi there are a huge number of modeling agencies which can be contacted to book models. One of the most important guidance, everyone must follow is how the selected apparel will look on the model. Models give the final result to the clothing; therefore it is very important that cloth suits them to give an authentic appearance. Don’t hesitate to choose a different model, if the particular outfit doesn’t go well with your selected individual. Always do a small rehearsal on different models before finalizing it, because the look on the model matters the most in conveying the message. Also, for different size you do not require separate models, you can just demonstrate one product size online. The photographer should always try to emphasize on creating a consistent look, this can be achieved by using the same model for different products. In addition, working with the same model for a certain period of time builds understanding. They not only understand your creativeness but also start to work with your vision.
Step 2: Set up your space
Space, where you will be carrying out the final task, should be spacious and comfortable. The room should be a free space, with not much restrictions, and furniture around, except the ones required in the shoot. The model must have enough space to pose and to follow your instruction to capture the shot. Also, make sure to not have a big area until and unless it requires for the frame. The small space can be best to keep your camera focused and to make adjust frame with the model. The space should be sufficient enough to arrange the equipment and to achieve the desired shot. Some of the common equipment required in the area includes a white backdrop, a tripod to settle your camera, speedlight and umbrella ensembles. A white backdrop is considered to enhance the appearance of the subject. Always try to be consistent, while shooting with any settings.
Step 3: The Right Light
While shooting, the right exposure to light must be your priority. It should not be too much or too less. The right light creates effective product images. For the standard setup while photo shoot, you must have 1-3 continuous softbox lights (with stands) or 1-3 external Speedlight and umbrellas (with stands). Photography lighting requires lot of understanding and skills to get an impeccable exposure. Your goal should be to demonstrate the softness of the natural light through the help of softboxes. You can also use speedlights for this purpose, but they often tend to give harsh and direct impact. So in this case, one can simply angle the speedlight to the side of the model, this will make the walls bounce the light. Always try to experiment if you have time for it before the shoot. This same phenomenon is followed in product photography as well. Various product photographers in Delhi and other places in India have read our previous blogs and have appreciated them, so if you are new to our site, go check them out.
Step 4: Position your model
After you are done with all the technical aspects of the photo shoot, position your model at the respective place. Explain the scenario to the model, on how the shoot will go about, for smooth sailing. To have a perfect placing, keep a mark or something while doing the setup. This will avoid the confusion when your model has actually arrived on the set.
Step 5: Shoot with a wide frame
Wide frames provide an opportunity capture for different ranges like web, mobile application etc. this set of the frame also helps to crop the image for different platforms systematically without pixelating much. Therefore it is always recommended to shoot product photos in the wide frame. Leaving equal space across the subject in the frame can do this. It will also help to crop the images for web requirement. Also, keep the model's arms and legs in the frame. As a beginner, one also consider cropping models face to save time and money. It also requires less editing efforts.
Step 6: Direct your Model
You are the guide to the model, she/he can just pose, the skill they are master of. But, how they appear and act is all in your hand. You have to envision the picture before going down the shoots. Give your instructions to the model. The kind of attitude, drama, elegance you want from the model to portray. Direct them to look at a particular direction, ease it out by actually demonstrating it to them sometimes for clear vision. Try to capture a simple pose for the product shoot to give an authentic look and not to fancy one. Moreover, take multiple frames and poses in different angles so that you can later sort out the best ones and can have variety within it. One of our blogs on “how to become a model” is quite helpful for those who are new to this industry.
Step 7: Post production
Post-production rules are must to be followed, this also ensures the complete workflow of the project in the right direction. This phase is where you are actually analyzing your work, on how you have to go about the edits, which images have to be selected and much more. In this step, you can hire professional image editors to complete the task, but supervise them. Inform them about the specification, the details they have to retain when editing. What to crop and what not to. The main focus during the edits should be on the following aspects, lighting adjustment, skin touch-ups, Wrinkle removal, Product straightening, Cropping and resizing.
Practical experience adds up to everything. So, follow these seven steps guide, to kick start your live model shoot.
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In today’s time, many designers consider themselves to be on the top of the fashion game. But, you are not a true fashionista or designer, until and unless you are familiar with its vocabulary and jargon. The fashion industry is diverse. If you are already a veteran or expert in this fashion photography industry, then you must be well versed in its terminology. But if you are not! Then you must get your hands on it ASAP! So, that you use the words at an appropriate place while speaking with your client or on any occasions. In this piece, we elaborate to you, about the difference between Lookbook photography and a Campaign photo shoot.
The lookbook is a set of photographs, compiled together to give a precise idea about the latest fashion trends. It elaborates on the vogue of styles hit in the market. Moreover, a glimpse of clothes that will excite the viewer to take a fashion cue from it. Thus, it also helps in catching up a fashion trend to make it go viral.
Lookbooks are designed with a complete style manual. It gives an idea and a fashion hint that everyone needs, on how to stylize your clothes with different accessories and attires. Moreover, with each season, the style of clothes gets changed and upgraded. In that case, you just need to catch up with a Lookbook, to be updated and to keep your fashion sense on point.
If you have on your mind a dress to wear for a casual outing. But confused how to club it with, jewelry or shoes? Then, a lookbook is an ever-ready designer which you can refer anytime and anywhere. It contains a mix and match of almost every possible attire from the wardrobe. The lookbook is a complete guide for clothes and fabrics. It’s a collection of a series of photographs, which are specially picked by designers to get you a versatile look and also a fashion sense that you can always rely on. Also. A good lookbook photographer can always be a help for you to create attractive and eye catchy lookbooks.
Hope by now, you have an idea of what a Lookbook is and contains. And let’s tell about its counterpart- The Fashion Campaign!
A fashion campaign is just another word of the advertisement; it is designed to promote a brand and to give picturesque of a particular clothing collection. It provides a mood to your clothing style and also the brand. The way a picture is depicted, you can understand when and where this style will do best in. Moreover, through each picture, it carries a story that connects to the certain set of the target audience of the brand. You can say, a Campaign is the face of the brand, while lookbook details the range of products it offers in varied styles.
In a campaign shoot, it is essential to have a theme, to make the brand look quirky, attractive and amiable. Here, a picture is the words of the campaign, which depicts and says everything. Like the style, pattern/design, occasion, and a season where you can sport the look of this brand. It has to be portrayed in a way to attract the particular demographics set. The campaign also articulates and gives brief for the rest of the collection under this theme.
It is important for both, the Lookbook and a fashion campaign to create a vision about what your brand is all about. A fashion campaign can give a glimpse of it, while a lookbook provides the range of your brand. Think out of the box. Hire creative designers and best fashion photographers, who can ideate your concept to the bigger audience. Always, customize your apparels according to your target audience. Do the basic research about trends, what’s in the fashion, and then feature it with a unique theme to stand out.
Now you must be wondering that how do I get the best people for the job, then you need not panic at all, just open the browser in your cell phone or laptop, visit any search engine and just search for fashion photographer in or near your location. Suppose if you are from Delhi or gurgaon then you can straight away search for fashion photographer in delhi, best fashion photographer in Delhi, fashion photographer in gurgaon . Also, you can shoot lookbooks or campaigns both indoors and outdoor in case of outdoor shoot, searching for an outdoor fashion photographer might be of more help. That doesn't mean a photographer who shoots indoors only can't shoot outside his studio the only difference is that choosing someone of the same genre will always have an advantage.
Bring It Online Media Pvt. Ltd. : www.bringitonline.in
SERVICES THAT WE OFFER TO MAKE YOUR OUTDOOR SHOOTS SUCCESSFUL
Outdoor shoots are in vogue these days, as it gives a fancy and dreamy look to the pictures. Also, shooting outdoor is always a top choice of photographers because it does not require much photography aids like equipment, lights etc. Moreover, the bonus for shooting outside is the availability of natural light that provides a serene look to the photographs. But to look on the other side, it is not easy as it seems to be. While, conducting an outdoor shoot it is always advisable to keep in mind the few necessary concepts to get the best professional click. Here are some quick tips to get the best results in your shoot be it a fashion campaign shoot or any category.
3. Lock the background: After you are done with choosing your location and the time of the day to shoot. The next step for your ideal picture frame is to identify a perfect background. Visualize the background as per the theme of the shoot. Also, most of the time, a natural background comes in contrast with any sort of shoots. But, it is always recommended to have your concept ready for the outdoor shoots. The color of your subject or model must not overlap with the background. It creates a confusing picture. The background should always enhance the picture. As an outdoor fashion photographer choosing backgrounds well in time before the shoot is a must, so that there is no panic on the day of shoot.
4. The fusion of lights: Play with lights; sometimes photography is all about the right match of light. To make your photo shoots unique and to highlight them more efficiently, use both the ambient and flashlight. You can always try this technique to give depth to your subject. Especially, if you are on a low budget for the shoot, playing with lights will take your pictures to another level.
6. Camera exposure: Adjust your camera properties to the best possible settings for the outdoor fashion shoot. You can change the colour temperature and other settings. Utilise your camera features, as much as possible. Too much editing can resolve the minute details of the picture. Adjust the exposure for the underexposed photos. Refer to the histogram in your camera for the best settings.
7. Try RAW: Shooting in the RAW format, might take up a lot of space in your memory card. But it offers many advantages. RAW allows capturing a photo with details, as compared to other formats like JPEG. RAW also offers to have the maximum dynamic range for your camera. Moreover, you can edit the RAW images several times without compromising on the details and quality of the pictures.
Photography is not just a one-step process, it accounts for many. In all, you have to think out of the box to be your creative best. Proper planning of each stage will help you to execute both the pre and post processes of the shoot without any hassles. Moreover, it saves your time and other people’s time, who are associated with this task. For the best results, try to explore and move out of your comfort zone. Now, you can handle your next outdoor photo shoot, Like a Boss!
Bring It Online Media Pvt. Ltd. : www.bringitonline.in
Make your campaign shoot standout with these tips and tricks
Photography is a career that requires a lot of creativity, ideas, technical skills and more importantly the patience to have that perfect shot. Indeed, it can be both exciting and tedious. The budding photographers often look up to on the Internet for the starting points, or guidance to make their first campaign shoot a success. So, here are the few guidelines that any aspiring photographer, can keep as a reckoner for a successful start. And be ready to garner lot of compliments for your photography skills.
These are the major checklist that you must follow for every shoot assignment. But, more importantly, trust your knowledge, skills and the passion for the work you are doing. Each project you will get, may require different photography technique, learn from each and put your way forward through it. Keep on exploring, ideating, be creative. And nail it in your next shoot. The above mentioned tips and tricks are equally important for the other verticals of still photography and videography services.
For an e-commerce website, the price for apparel photography with models usually starts from Rs 350 and can range up to Rs. 1,500 on an average. This amount is allocated to about 100 items with one model. Our company is specialized in model shoots from India and across the globe. This is the standardized pricing of most of the e-commerce plans in terms of apparel photography. It may vary sometimes according to the budget portfolio assigned or the type of product you are shooting for.
Let's take a simple example, to bring forth a clear picture of it. One pair of regular jeans cost Rupees 1,500 minimum, and you spend Rupees 500 for just an individual shoot of it. For you, this entire exercise with spending just 500 bucks might not be costly but ponder on it for a second, and you will surely think to improvise your business strategy for better productivity.
With the correct business strategy, if you have 50 pairs of same denim then you will think to spend just Rs.10 per jeans. Note the variations in numbers and you will surely understand the concept.
Over time, with the development and growth of our website, this has led to a good SEO (search engine optimization) ranking of the company. In the process, from establishment to recognition of our e-commerce company, I have gained an innumerable amount of experiences to share with the startups just out in the market. I receive lots of calls from budding e-commerce startups, pertaining to apparel photography and mainly the budgeting aspect.
In the beginning, everyone is trying to figure out their way of how things actually work. First, they handle the photography stuff on their own; it's not that simple. Then they try for professional photography studio, for stand out picture qualities. This is the biggest problem, as in this process, they try to mimic, the styles of already established people, like Rohit Bal. This makes them lose their own identity, and eventually, they are just lost in the crowd of several startups.
I meet several types of clients in product photography, who have a demand for photographs with a complete resemblance to those of celebrity shoots. They try to match everything from their Makeup to hairstyle etc. These clients have just stylized their ideas and concepts, but don't exactly know, how it works! Then here you must clarify your platform and requirements precisely.
In this reference, the startups must make their e-commerce catalog, consisting of photographs and the kind of services your company offers in this field. The catalog just not gives a glimpse of the work you do but also helps to carve a niche of your company. It highlights your style, technique, area of expertise etc.
Irrespective of your work, many will still consider that you are charging extra. For say, Rupees 400 per stock keeping unit is a reasonable offer as it costs rupees 100, an image. On the other hand, if you take 4 passport photographs with different angles; it will cost you Rs.80/- per set. If you do some math, multiply it with four, it will cost you Rs. 320, that too with no modeling fees, no makeup, no assistant, no ironing/pressmen, no full frame DSLR of 3 lakh with backups, no chrome lights, no AC studio, no Photoshop for hours, etc.
Now, you have an idea, compare it with the proper e-commerce photography. It costs one image for Rs.100, which includes, different pose angles, international model, modeling agency commission, High-quality imaging, expensive equipment like camera, years of training, trained makeup artist. Moreover, on the backhand work, Image management, handling the clothes, ironing your 100 dresses, accuracy and color management etc.
Nowadays, startups keep one piece of one style, but this theory does not work anymore and cannot be fruitful for your company in many ways. Therefore, plan to change your strategy.
1) BOUNCE THE LIGHT TO WIN THE FIGHT
Beginners should use only bounce lightings, for they are easiest to use and very flattering to the human body. In contrast, direct lightings bring in far too much of the ugliness factor, unless one is expert at using them. This is because they create sharp edged shadows, which can make bodies look hacked up, ill-proportioned and stuck together with joints in wrong places. This is all illusional, ofcourse, but the magic is so strong that it can lead to very ugly pictures. Well just to see for yourself you should try some direct lightings anyway. But if your models comes out looking like dead meat, don't be surprised.
2) USE SIDE BOUNCE LIGHTING
Fairly contrasty side bounce lighting gives body a very sculptural feeling, that is, roundness, solidity, and realness. And it may actually make them look like sculptures. At the same time it creates very soft edged form shadows on figures, gently bringing out all beauty of the human form. The darker shadows (in prints) obscure certain areas, so that an element of mystery is added. Surely, one should approach human beings as mysterious, for that is the only intelligent thing to do.
For figure studies, side bounce light works best with the medium grey no-seam paper background. Using bounce lights from both sides of model also works well, especially if the light from one side is slightly stronger. With the double bounce lighting you get highlights on both sides of figure and very intresting and handsome shadow in middle. You will surely see curves that you have been unaware of before and increase your awareness of what figure photography can teach you.
Side bounce can also be good with white no-seam, though grey is much easier to work with. However, you may have trouble in making your prints if the highlights on your model match the background in tone. Then parts of the figure will simply disappear into the background tones of the prints. The way around this is to position the model far in front of the vertical part of the white no-seam; about seven or eight feet is far enough.
3) DISTANCE ALWAYS COUNTS
With this distance to work with you can use your lighting to control the brightness relationship of model and white background and make them sufficiently different in tone so that they will not blend together in prints. This is called "getting enough separations." If you use overhead bounce light you will usually not have as great a separation problem with a white no-seam, but you will probably have printing problems, anyway. Your preconceptions will undoubtedly get in your way.
You see, many people think that white backgrounds should "logically" come out white in prints, because white is always white. So they print them white, but the pictures just don't look right. They simply "fall apart," the tones looking disconnected and shattered. Even so, white is always white --- but only as an abstract concept.
Specially if you want to begin with fashion photography in India USA UK Canada as your carrier you should always experiment with different lighting techniques to see the