Flecks to Commemorate while you are bringing your products online from Starting to end/ For Services offered by Bring It Online Media Pvt Ltd
1) What all documents you need for Account Registration / Signing up on Market places ?
Thevery first thing that you need to do to get your products online is get registered on any online portal it generally takes 4-10 days to get registered on an online portal banking on the procedure of different online portals. There are some vital documents required for registration on online portals. These includes:-
a) TIN NO
b) REGISTERED COMPANY NAME and BANK ACCOUNT
c) PAN CARD
Once you are done with the online registration then you need to think about your BRAND name with which you want to sell your products on snapdeal, amazon, Ebay, Askmebazaar, Paytm, Amazon.com, Shopo or any other leading e portal.. On some online portals you also need to get Brand approval. You can only sell when you are done with the brand approval. For Brand Approval you need some documents and that are:
Case 1. If you are selling products under your own private label
• Trade mark registration certificate or trade mark registration application.
Case 2. If you are sourcing products from a brand or its authorized distribution channels
• A brand authorization letter issued to you by the brand or its authorized agency, OR
• A VAT invoice from your vendor with details of both parties
2) Do's and Dont's of Product Photography For Ecommerce
After getting your brand registered you can go for a product photoshoot. Here we will discuss few tips on how PRODUCT PHOTO SHOOT should be done for better sales. Almost 40% of your sales are derived by a good product shoot done by a freelance photographer or a professional or you can say the images that you display for your products. Some points to keep in mind are:-
There should be minimum 3-4 angles of your product visible with the description and material detailing so that when a customer views your product can understand the quality of product and how it appears from each angle before buying it.
Product must not be over exposed with the colors and lights.
Images should not be blur.
If your product is apparels then you must go with a model shoot for apparels to let your customer know what the actual look of product from different angles is. Which really makes the difference. Or If you sell watches online you can go for a basic table top photoshoot of watches or may be ecommerce footwear photography.
Always remember the fact - to get best traction, it is advised for a perfect and professional product photoshoot get it done from Service providers Snapdeal , Amazon, Ebay, Flipkart, Paytm or it is any other market place.
Next comes up the CATALOGING and that too is divided into 2 sections one is listing and the other is content writing and uploading.
3) Significance of appropriate keywords in Product Listing/ Product Uploading On Market Places
It is choosing a correct category and subcategory for your products under which your products will be visible on website. It is very important to choose relevant category and subcategory to get visitors for your products. It wouldn’t give you sales if your products are not visible under correct category.
Content writing:- Filling the content sheet plays a vital role in your product visibility and you ought to fill it the right way. You must keep a good track on the rules of filling content sheet that are different for different online portals. The rules of image uploading and content sheet filling keeps on changing every 15-20 days so one must be updated with all the new rules. Secondly you need to fill up to mark information with keywords. Keyword stuffing is very harmful for SEO. So, Content optimization is very important. You can avail service provider’s service for content optimization in a better way.
Last but not the least is your image renaming and content sheet uploading. The process of image renaming is also different for different websites. Although some websites themselves upload the content sheets.
The content and images are then sent for Quality Check by the respective QC teams. This process takes 2-6 days depending upon different websites to get your products online. Meanwhile you can keep a check on the status of uploading.
Once your products are LIVE the second thought that comes to your mind is visibility of your products. As you are a newly registered brand and there are thousands of brands visible on the portal so might get worried how your products will be visible on the site?? For this you can take help of promotions and Digital marketing agencies to build your brand. Make your presence in Digital Media and be available as much as you can on Social websites, Blogs, Keep on marketing your Brand mouth to mouth or via Internet.
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