In today’s time, many designers consider themselves to be on the top of the fashion game. But, you are not a true fashionista or designer, until and unless you are familiar with its vocabulary and jargon. The fashion industry is diverse. If you are already a veteran or expert in this fashion photography industry, then you must be well versed in its terminology. But if you are not! Then you must get your hands on it ASAP! So, that you use the words at an appropriate place while speaking with your client or on any occasions. In this piece, we elaborate to you, about the difference between Lookbook photography and a Campaign photo shoot.
The lookbook is a set of photographs, compiled together to give a precise idea about the latest fashion trends. It elaborates on the vogue of styles hit in the market. Moreover, a glimpse of clothes that will excite the viewer to take a fashion cue from it. Thus, it also helps in catching up a fashion trend to make it go viral.
Lookbooks are designed with a complete style manual. It gives an idea and a fashion hint that everyone needs, on how to stylize your clothes with different accessories and attires. Moreover, with each season, the style of clothes gets changed and upgraded. In that case, you just need to catch up with a Lookbook, to be updated and to keep your fashion sense on point.
If you have on your mind a dress to wear for a casual outing. But confused how to club it with, jewelry or shoes? Then, a lookbook is an ever-ready designer which you can refer anytime and anywhere. It contains a mix and match of almost every possible attire from the wardrobe. The lookbook is a complete guide for clothes and fabrics. It’s a collection of a series of photographs, which are specially picked by designers to get you a versatile look and also a fashion sense that you can always rely on. Also. A good lookbook photographer can always be a help for you to create attractive and eye catchy lookbooks.
Hope by now, you have an idea of what a Lookbook is and contains. And let’s tell about its counterpart- The Fashion Campaign!
A fashion campaign is just another word of the advertisement; it is designed to promote a brand and to give picturesque of a particular clothing collection. It provides a mood to your clothing style and also the brand. The way a picture is depicted, you can understand when and where this style will do best in. Moreover, through each picture, it carries a story that connects to the certain set of the target audience of the brand. You can say, a Campaign is the face of the brand, while lookbook details the range of products it offers in varied styles.
In a campaign shoot, it is essential to have a theme, to make the brand look quirky, attractive and amiable. Here, a picture is the words of the campaign, which depicts and says everything. Like the style, pattern/design, occasion, and a season where you can sport the look of this brand. It has to be portrayed in a way to attract the particular demographics set. The campaign also articulates and gives brief for the rest of the collection under this theme.
It is important for both, the Lookbook and a fashion campaign to create a vision about what your brand is all about. A fashion campaign can give a glimpse of it, while a lookbook provides the range of your brand. Think out of the box. Hire creative designers and best fashion photographers, who can ideate your concept to the bigger audience. Always, customize your apparels according to your target audience. Do the basic research about trends, what’s in the fashion, and then feature it with a unique theme to stand out.
Now you must be wondering that how do I get the best people for the job, then you need not panic at all, just open the browser in your cell phone or laptop, visit any search engine and just search for fashion photographer in or near your location. Suppose if you are from Delhi or gurgaon then you can straight away search for fashion photographer in delhi, best fashion photographer in Delhi, fashion photographer in gurgaon . Also, you can shoot lookbooks or campaigns both indoors and outdoor in case of outdoor shoot, searching for an outdoor fashion photographer might be of more help. That doesn't mean a photographer who shoots indoors only can't shoot outside his studio the only difference is that choosing someone of the same genre will always have an advantage.
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SERVICES THAT WE OFFER TO MAKE YOUR OUTDOOR SHOOTS SUCCESSFUL
Outdoor shoots are in vogue these days, as it gives a fancy and dreamy look to the pictures. Also, shooting outdoor is always a top choice of photographers because it does not require much photography aids like equipment, lights etc. Moreover, the bonus for shooting outside is the availability of natural light that provides a serene look to the photographs. But to look on the other side, it is not easy as it seems to be. While, conducting an outdoor shoot it is always advisable to keep in mind the few necessary concepts to get the best professional click. Here are some quick tips to get the best results in your shoot be it a fashion campaign shoot or any category.
3. Lock the background: After you are done with choosing your location and the time of the day to shoot. The next step for your ideal picture frame is to identify a perfect background. Visualize the background as per the theme of the shoot. Also, most of the time, a natural background comes in contrast with any sort of shoots. But, it is always recommended to have your concept ready for the outdoor shoots. The color of your subject or model must not overlap with the background. It creates a confusing picture. The background should always enhance the picture. As an outdoor fashion photographer choosing backgrounds well in time before the shoot is a must, so that there is no panic on the day of shoot.
4. The fusion of lights: Play with lights; sometimes photography is all about the right match of light. To make your photo shoots unique and to highlight them more efficiently, use both the ambient and flashlight. You can always try this technique to give depth to your subject. Especially, if you are on a low budget for the shoot, playing with lights will take your pictures to another level.
6. Camera exposure: Adjust your camera properties to the best possible settings for the outdoor fashion shoot. You can change the colour temperature and other settings. Utilise your camera features, as much as possible. Too much editing can resolve the minute details of the picture. Adjust the exposure for the underexposed photos. Refer to the histogram in your camera for the best settings.
7. Try RAW: Shooting in the RAW format, might take up a lot of space in your memory card. But it offers many advantages. RAW allows capturing a photo with details, as compared to other formats like JPEG. RAW also offers to have the maximum dynamic range for your camera. Moreover, you can edit the RAW images several times without compromising on the details and quality of the pictures.
Photography is not just a one-step process, it accounts for many. In all, you have to think out of the box to be your creative best. Proper planning of each stage will help you to execute both the pre and post processes of the shoot without any hassles. Moreover, it saves your time and other people’s time, who are associated with this task. For the best results, try to explore and move out of your comfort zone. Now, you can handle your next outdoor photo shoot, Like a Boss!
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Photography is a career that requires a lot of creativity, ideas, technical skills and more importantly the patience to have that perfect shot. Indeed, it can be both exciting and tedious. The budding photographers often look up to on the Internet for the starting points, or guidance to make their first campaign shoot a success. So, here are the few guidelines that any aspiring photographer, can keep as a reckoner for a successful start. And be ready to garner lot of compliments for your photography skills.
These are the major checklist that you must follow for every shoot assignment. But, more importantly, trust your knowledge, skills and the passion for the work you are doing. Each project you will get, may require different photography technique, learn from each and put your way forward through it. Keep on exploring, ideating, be creative. And nail it in your next shoot. The above mentioned tips and tricks are equally important for the other verticals of still photography and videography services.